Introduction
This Privacy Notice explains in detail the types of personal data we may collect about you when you interact with us. It also explains how we’ll store and handle that data, and keep it safe.
We know that there’s a lot of information here, but we want you to be fully informed about your rights, and how HOF Beauty Ltd use your data.
We hope the following sections will answer any questions you have but if not, please do get in touch with us.
It’s likely that we’ll need to update this Privacy Notice from time to time. We’ll notify you of any significant changes, but you’re welcome to come back and check it whenever you wish.
When you are using the HOF Beauty website, HOF Beauty Ltd. is the data controller.
For simplicity throughout this notice, ‘we’ and ‘us’ means HOF Beauty Ltd..
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Who is HOF Beauty Ltd.
HOF Beauty was founded in 1977, with over 40 years’ experience in the professional beauty business, HOF Beauty are a leading provider of professional hair removal technologies, skincare, salon equipment, furniture and beauty products. We are proud to be able to bring you the highest quality brands, plus the very best in technical advice and training.
HOF Beauty offer innovative, reliable beauty equipment along with expert guidance and training facilities. We specialise in Apilus advanced hair removal technology, advanced skincare, non-surgical equipment and body lifting systems.
We offer brands that are tested and proven such as Ballet, SkinMate, Anesi, Depilève, McCosmetics, Retinol. Our extensive choice of cosmetic surgery alternatives, includes mesotherapy skin peels and collagen anti-ageing solutions.
With these carefully selected ranges and prices to suit all budgets, we can provide professionals with the products and equipment they require to deliver their treatments and procedures. Our experienced staff are here to help you and we are confident that you will find the quality and the reliable service you deserve for your business.
We are based in a beautiful location in Duloe, near St Neots, Cambridgeshire, we have a distribution centre, a friendly Customer Service team and a Training Academy.
We are 100% committed to supplying great products to trade customers at value for money and we believe our fast delivery service, special offers and excellent customer service makes us stand out a mile from our competitors.
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An explanation of the legal basis we rely on
The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:
Consent
In specific situations, we can collect and process your data with your consent. For example when you tick a box to receive email newsletters. When collecting your personal data, we’ll always make clear to you which data is necessary in connection with a particular service.`
Contractual obligations
In certain circumstances, we need your personal data to comply with our contractual obligations. For example, if you order an item from us for delivery, we’ll collect your address details to deliver your purchase, and pass them to our courier.
Legal compliance
If the law requires us to, we may need to collect and process your data. For example, we can pass on details of people involved in fraud or other criminal activity to law enforcement.
Legitimate interest
When you sign up and create an account with us, we will use your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests. For example, we will use your purchase history to send you or make available personalised offers. We also combine the shopping history of many customers to identify trends and ensure we can keep up with demand or introduce new products/services.
HOF Beauty Limited has various offerings and from time to time we’d like to keep you informed of our news, products, or services. This could be by email, SMS, or social media channels.
If you’d rather we didn’t contact you for this purpose, or to confirm the types of products and services that would be of most interest to you, then you can update your preferences or let us know by submitting a message here.
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When do we collect your personal data?
- When you create an account with us.
- When use your account to buy products by visiting our website, over the phone or in person through our sales team.
- When you engage with us on social media.
- When you contact us by any means with queries, complaints etc.
- When you enter prize draws or competitions.
- When you choose to complete any surveys we send you.
- When you comment on or review our products and services.
- Any individual may access personal data related to them, including opinions. So, if your comment or review includes information about companies we work in conjunction with who provided that service, it may be passed on to them if requested.
- When you fill in any forms..
- When you’ve given a third-party permission to share with us the information they hold about you.
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What sort of personal data do we collect?
- If you have an account with us: your name, business name, business type, billing/delivery address, orders and receipts, email and contact telephone numbers. If you have a website account then for your security, we’ll also keep an encrypted record of your login password.
- Details of your interactions with us through our contact centre, in store or online - For example, we collect notes from our conversations with you, details of any complaints or comments you make, details of purchases you made, items viewed or added to your basket, brands you show interest in, web pages you visit and how and when you contact us.
- Details of your shopping preferences - For example, how you choose to shop – by phone, online or through our sales team.
- Details of your visits to our website.
- Information gathered by the use of cookies in your web browser. Learn more about how we use cookies on our website.
- Buying habits which help us to recommend items of interest. We’ll only ask for and use your personal data collected for recommending items of interest and to tailor your shopping experience with us.
- Payment card information.
- Your comments and product reviews.
- Your car number plate may be recorded at our car park to manage parking restrictions.
- To deliver the best possible web experience, we collect technical information about your internet connection and browser as well as the country and telephone code where your computer is located, the web pages viewed during your visit, the advertisements you clicked on, and any search terms you entered.
- Your social media username, if you interact with us through those channels, to help us respond to your comments, questions or feedback.
- If you use our live chat service we may collect some identifying information from you such as your name, email address and location.
- When you contact us by telephone we record and monitor calls for security and training purposes, these calls may record personally identifiable information.
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How and why do we use your personal data?
We want to give you the best possible customer experience. One way to achieve that is to get the richest picture we can of who you are by combining the data we have about you. We then use this to offer you promotions, products and services that are most likely to interest you. The data privacy law allows this as part of our legitimate interest in understanding our customers and providing the highest levels of service.
Remember, if you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some services you’ve asked for. For example, if you’ve asked us to let you know when an item comes back into stock, we can’t do that if you’ve withdrawn your general consent to hear from us.
Here’s how we’ll use your personal data and why:
- To process any orders that you make by using our website, over the phone or through our sales team. If we don’t collect your personal data during checkout, we won’t be able to process your order and comply with our legal obligations - For example, your details may need to be passed to a third party to supply or deliver the product or service that you ordered, and we may keep your details for a reasonable period afterwards in order to fulfil any contractual obligations such as refunds, guarantees and so on.
- To respond to your queries, refund requests and complaints. Handling the information you sent enables us to respond. We may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you throughout. We do this on the basis of our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience.
- To protect our business and your account from fraud and other illegal activities. This includes using your personal data to maintain, update and safeguard your account. We’ll also monitor your browsing activity with us to quickly identify and resolve any problems and protect the integrity of our website. We’ll do all of this as part of our legitimate interest - For example, by checking your password when you login and using automated monitoring of IP addresses to identify possible fraudulent log-ins from unexpected locations.
- To protect our customers, visitors, employees, premises and assets from crime, we operate CCTV systems in our store and car park which record images for security. We do this on the basis of our legitimate business interests.
- To process payments and to prevent fraudulent transactions. We do this on the basis of our legitimate business interests. This also helps to protect our customers from fraud.
- If we discover any criminal activity or alleged criminal activity through our use of CCTV, fraud monitoring and suspicious transaction monitoring, we will process this data for the purposes of preventing or detecting unlawful acts. Our aim is to protect the individuals we interact with from criminal activities.
- With your consent, we will use your personal data, preferences and details of your transactions to keep you informed by email, text, telephone and through our contact centre about relevant products and services including tailored special offers, discounts, promotions, events, competitions and so on. Of course, you are free to opt out of hearing from us by any of these channels at any time.
- To send you relevant, personalised communications by post in relation to updates, offers, services and products. We’ll do this on the basis of our legitimate business interest - You are free to opt out of hearing from us by post at any time.
- To send you communications required by law or which are necessary to inform you about our changes to the services we provide you. For example, updates to this Privacy Notice, product recall notices, and legally required information relating to your orders. These service messages will not include any promotional content and do not require prior consent when sent by email or text message. If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations.
- To display the most interesting content to you on our website, we’ll use data we hold about your favourite brands or products and so on. We do so on the basis of your consent for our website to place cookies or similar technology on your device - For example, we might display a list of items you’ve recently looked at, or offer you recommendations based on your purchase history and any other data you’ve shared with us.
- To administer any of our prize draws or competitions which you enter, based on your consent given at the time of entering.
- To develop, test and improve the systems, services and products we provide to you. We’ll do this on the basis of our legitimate business interests - For example, we’ll record your browser’s Session ID to help us understand more when you leave us online feedback about any problems you’re having.
- To comply with our contractual or legal obligations to share data with law enforcement - For example, when a court order is submitted to share data with law enforcement agencies or a court of law.
- To send you survey and feedback requests to help improve our services. These messages will not include any promotional content and do not require prior consent when sent by email or text message. We have a legitimate interest to do so as this helps make our products or services more relevant to you. Of course, you are free to opt out of receiving these requests from us at any time by updating your preferences in your online account.
- To build a rich picture of who you are and what you like, and to inform our business decisions. We’ll do this on the basis of our legitimate business interest - For example, by combining this data, this will help us personalise your experience and decide which inspiration or content to share with you.
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How we protect your personal data
We know how much data security matters to all our customers. With this in mind we will treat your data with the utmost care and take all appropriate steps to protect it. We secure access to all transactional areas of our website using ‘https’ technology. Access to your personal data is password-protected, and sensitive data such as payment card information is secured and tokenised to ensure it is protected.
We regularly monitor our system for possible vulnerabilities and attacks, and we carry out penetration testing to identify ways to further strengthen security.
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How long will we keep your personal data?
Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected. For example, when you place an order, we’ll keep the personal data you give us for seven years so we can comply with our legal and contractual obligations.
At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.
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Who do we share your personal data with?
We sometimes share your personal data with trusted third parties. For example, delivery couriers, technicians visiting your premises, for fraud management, to handle complaints, to help us personalise our offers to you and so on.
Here’s the policy we apply to those organisations to keep your data safe and protect your privacy:
- We provide only the information they need to perform their specific services.
- They may only use your data for the exact purposes we specify in our contract with them.
- We work closely with them to ensure that your privacy is respected and protected at all times.
- If we stop using their services, any of your data held by them will either be deleted or rendered anonymous.
Examples of the kind of third parties we work with are:
- IT companies who support our website and other business systems.
- Operational companies such as delivery couriers.
- Direct marketing companies who help us manage our electronic communications with you.
- Google/Facebook to show you products that might interest you while you’re browsing the internet. This is based on either your marketing consent or your acceptance of cookies on our website. See our Cookies Notice for details.
Sharing your data with third parties for their own purposes:
We will only do this in very specific circumstances, for example:
- For fraud management, we may share information about fraudulent or potentially fraudulent activity in our premises or systems. This may include sharing data about individuals with law enforcement bodies.
- We may also be required to disclose your personal data to the police or other enforcement, regulatory or Government body, in your country of origin or elsewhere, upon a valid request to do so. These requests are assessed on a case-by-case basis and take the privacy of our customers into consideration.
- We may expand, reduce or sell the business this may involve the transfer of divisions or the whole business to new owners. If this happens, your personal data will, where relevant, be transferred to the new owner or controlling party, under the terms of this Privacy Notice.
- For further information please contact our Data Protection Officer.
To help personalise your journey through with us we currently use the following companies, who will process your personal data as part of their contracts with us:
- Couriers – DPD, Parcelforce, Federal Express, Royal Mail, UPS, ArrowXL, DX and Freight Route
- Payment Providers – SagePay, PayPal, Worldpay, Verifone, Braintree, Klarna, Stripe
- Credit Checking – Equifax
- Third party suppliers when processing orders despatched directly from them
- Magento/Adobe for website services
- Google
- Social Media – Facebook, Twitter, Instagram, Pinterest, Tiktok
- Mailing House - DDM Mailings
- Marketing Automation - Emarsys
- Product and Service Reviews - Trust Pilot
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Where your personal data may be processed
Sometimes we will need to share your personal data with third parties and suppliers outside the European Economic Area (EEA),such as the USA.
International orders
If you are based outside the UK and place an order with us, we will transfer the personal data that we collect from you to the companies we work with in the UK.
Protecting your data outside the EEA
The EEA includes all EU Member countries as well as Iceland, Liechtenstein and Norway. We may transfer personal data that we collect from you to third-party data processors in countries that are outside the EEA. For example, this might be required in order to fulfil your order, process your payment details or provide support services.
If we do this, we have procedures in place to ensure your data receives the same protection as if it were being processed inside the EEA. For example, our contracts with third parties stipulate the standards they must follow at all times. If you wish for more information about these contracts please contact our Data Protection Officer.
Any transfer of your personal data will follow applicable laws and we will treat the information under the guiding principles of this Privacy Notice.
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What are your rights over your personal data?
An overview of your different rights
You have the right to request:
- Access to the personal data we hold about you, free of charge in most cases.
- The correction of your personal data when incorrect, out of date or incomplete.
- When you withdraw consent, or object and we have no legitimate overriding interest, or once the purpose for which we hold the data has come to an end.
- That we stop using your personal data for direct marketing (either through specific channels, or all channels).
- That we stop any consent-based processing of your personal data after you withdraw that consent.
You have the right to request a copy of any information about you that HOF Beauty Ltd. holds at any time, and also to have that information corrected if it is inaccurate. To ask for your information, please contact Data Protection Officer, HOF Beauty Ltd. College Farm, Duloe, St Neots, Cambridgeshire, PE19 5HQ
To ask for your information to be amended, please update your online account, or contact our Customer Services team.
If we choose not to action your request we will explain to you the reasons for our refusal.
Your right to withdraw consent
Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.
Where we rely on our legitimate interest
In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.
Direct marketing
You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We must always comply with your request.
Checking your identity
To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice. If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.
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How you can stop the use of your personal data for direct marketing
There are several ways you can stop direct marketing communications from us:
- Click the ‘unsubscribe’ link in any marketing email communication that we send you.
- If you have an online account, log in to hofbeauty.co.uk, visit the ‘My Account’ area and change your Communication Preferences.
- Contact our Customer Service Team by telephone or email info@hofbeauty.co.uk
- Write to Data Protection Officer, HOF Beauty Ltd., College Farm, Duloe, St Neots, Cambridgeshire, PE19 5HQ
Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated.
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Contacting the Regulator
If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.
You can contact them by calling 0303 123 1113 or go online to www.ico.org.uk/concerns (opens in a new window; please note we can't be responsible for the content of external websites)
If you are based outside the UK, you have the right to lodge your complaint with the relevant data protection regulator in your country of residence. Details can be found in Section 16.
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If you are based outside of the UK
For all non-UK customers
By using our services or providing your personal data to us, you expressly consent to the processing of your personal data by us or on our behalf. Of course, you still have the right to ask us not to process your data in certain ways, and if you do so, we will respect your wishes.
Sometimes we’ll need to transfer your personal data between countries to enable us to supply the goods or services you’ve requested. In the ordinary course of business, we may transfer your personal data from your country of residence to ourselves and to third parties located in the UK.
By dealing with us, you are giving your consent to this overseas use, transfer and disclosure of your personal data outside your country of residence for our ordinary business purposes. This may occur because our information technology storage facilities and servers are located outside your country of residence, and could include storage of your personal data on servers in the UK.
We’ll ensure that reasonable steps are taken to prevent third parties outside your country of residence using your personal data in any way that is not set out in this Privacy Notice. We will also make sure we adequately protect the confidentiality and privacy of your personal data.
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Klarna
In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.
General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and accordance with the information in Klarna’s privacy policy.
Any questions?
We hope this Privacy Notice has been helpful in setting out the way we handle your personal data and your rights to control it. If you have any questions that haven’t been covered, please contact our Data Protection Officer who will be pleased to help you:
- Email us at info@hofbeauty.co.uk
- Write to us at Data Protection Officer, HOF Beauty Ltd., College Farm, Duloe, St Neots, Cambridgeshire, PE19 5HQ
This notice was last updated on 01/11/2023
